Not solely covering new products, Innovation Management focuses on
new services and new business models; in doing so, it provides an
introduction to new business development. The book follows the
logic of the innovation process, from idea development via
selection to implementation, and discusses these topics both on the
level of the company and individual projects. Its content is
evidence-based, but with many practical examples. This textbook
ensures up-to-date subject knowledge by providing a contemporary
approach: novel methodologies such as design thinking, lean
innovation and open innovation are included. Exercises and
discussion questions at the end of each chapter enable self-testing
and reflection. Comprehension of new topics is aided by an
in-margin glossary and further multimedia links on the companion
website - bloomsburyonlineresources.com/innovation-management. It
is an essential resource for undergraduate students seeking a
rigorous and science-based, yet accessible and manageable, overview
of innovation management.
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