Fundamentals of Merchandising is not only an essential resource to
new students of retail and merchandising, but is also a must-have
guide for entrepreneurs thinking of starting a business. The book
offers practical information on everything from store location,
layout and design, to merchandise planning, control and pricing, as
well as supply chains and how to manage them for maximum returns.
It also offers practical advice on how to most effectively use
colour and lighting in visual merchandising - factors critical to
the success of any retail enterprise. Established authors in the
field have put together a book that emphasises the importance of
accurate market research and explains how to go about it in a way
that is easy to read and use.
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