Over the years the bra has been stereotyped as an object of
seduction, glamour, and even oppression. In "Uplift: A History of
the Bra in America" Jane Farrell-Beck and Colleen Gau use this item
of clothing to gauge the social history of women and to understand
the business history of fashion. Viewing fashion as a means to
entertainment, self-creation, and everyday art, the authors
illuminate the effect the brassiere has had on women's lives--their
style, health, and economic opportunity.Rich in examples from
advertising, movies, and other areas of popular culture, "Uplift"
moves beyond featherbones and fiberfill to provide a sense of the
dynamic relationship of the bra to wider issues in society.
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