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Semiotics and Verbal Texts - How the News Media Construct a Crisis (Hardcover, 1st ed. 2017)
Loot Price: R3,452
Discovery Miles 34 520
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Semiotics and Verbal Texts - How the News Media Construct a Crisis (Hardcover, 1st ed. 2017)
Series: Postdisciplinary Studies in Discourse
Expected to ship within 12 - 17 working days
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This book offers an innovative approach to analysing written texts,
grounded in principles of semiotics. Envisaging whole news media
representations as 'signs', and using the real-world example of the
BP Deepwater Horizon crisis, the author demonstrates how business
crises are constructed through language. Gravells identifies
patterns of language which show a progression from one kind of
'current news' representation to a different kind of coverage. This
coverage positions the crisis as having symbolic and conventional
meaning within varied social contexts, including the arts, business
and the environment. Using a wealth of examples from the BP story
to illustrate her practical research approach, Gravells draws
'language maps' of different phases of the crisis representation,
showing how an early 'iconic' phase of representation moves through
an 'indexical' to a 'symbolic' phase, and projects a return to a
'naturalised icon'. This book will be of interest to researchers
and students of semiotics, those exploring research methods and
linguists with an interest in business and media communications.
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