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Science In Public - Communication, Culture, And Credibility (Paperback, First Trade Paper Edition)
Loot Price: R737
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Science In Public - Communication, Culture, And Credibility (Paperback, First Trade Paper Edition)
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This text takes a look at science in the media. Does the general
public need to understand science? And if so, is it scientists'
responsibility to communicate? Critics have argued that, despite
the huge strides made in technology, we live in a scientifically
illiterate society - one that thinks about the world and makes
important decisions without taking scientific knowledge into
account. But is the solution to this illiteracy to deluge the
layman with scientific information? Or does science news need to be
focused around specific issues and organized into stories that are
meaningful and relevant to people's lives? In a comprehensive look
at this field, Jane Gregory and Steve Miller point the way to a
more effective public understanding of science in the years ahead.
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