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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Media Strategies - Managing content, platforms and relationships (Paperback)
Loot Price: R1,171
Discovery Miles 11 710
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Media Strategies - Managing content, platforms and relationships (Paperback)
Expected to ship within 12 - 17 working days
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Media Strategies maps the complex and disruptive media environment
for the communication professional and provides the tools and
methods to work effectively within it. Increasingly, communication
professionals need to be accomplished content managers, capable of
employing an arsenal of multi-media tactics across different
platforms. The authors show how to target and package selected
media materials, and deliver strategically timed messages and
sustainable narratives in a digital environment. They also
demonstrate that personal and traditional skills are as important
as ever, including the ability to tell stories, create memorable
media calls, write and lay-out media materials, and develop
credibility and trust in relationships. This book provides new and
innovative approaches to media relations, brand journalism, and
content management, creatively combining paid, owned, earned, and
shared media in personalized and technologically savvy style. Media
Strategies sets a new agenda for anyone seeking to build a career
as a professional communicator. It includes examples from around
the world from corporate, political, government, not for profit and
activist communication, and public relations practice.
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