In this book, Johnston seeks to put the public interest onto the
public relations 'radar', arguing the need for its clear
articulation into mainstream public relations discourse. This book
examines literature from a range of fields and disciplines to
develop a clearer understanding of the concept, and then considers
this within the theory and practice of public relations. The book's
themes include the role of language and discourse in establishing
successful public interest PR and in perpetuating power imbalances;
intersections between CSR, governance, law and the public interest;
and how activism and social media have invigorated community
control of the public interest. Chapters explore the role of the
public interest, including cross-cultural and multicultural
challenges, community and internal consultation, communication
choices and listening to minorities and subaltern publics.
General
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