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Rebranding - A Guide for Historic Houses, Museums, Sites, and Organizations (Paperback)
Loot Price: R853
Discovery Miles 8 530
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Rebranding - A Guide for Historic Houses, Museums, Sites, and Organizations (Paperback)
Series: American Association for State and Local History
Expected to ship within 12 - 17 working days
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The name "Historical Society" or "Historic House" has a bad rap.
Before potential visitors even know your museum, they may assume
it's not for them, even if you lead progressive, inclusive tours
and host innovative programs. If you're part of the leadership team
of a historic house museum or historical society, you may have
considered rebranding -- either renaming your organization or
developing a new look - to be more appealing to a younger, more
diverse audience or to reflect changes to your mission,
interpretation, site, etc. Using examples from museums of all sizes
across the country, this book helps you decide whether to move
forward with a rebranding effort and give you a concrete outline to
work from. The book will help you: -Decide if you should rebrand
(and that you're not just putting lipstick on a pig) -Nitty-gritty
details about how to go about it -How to react when someone says
you're making a huge mistake -How much it will cost and where you
can cut corners -How to evaluate what you've done. Rebranding: A
Guide for Historic Houses, Museums, Sites and Organizations is a
step-by-step guide that helps Executive Directors, Board members,
and staff at history organizations decide if it's time to rebrand
and, if so, how to go about it. The book will guide readers through
the process of deciding if a rebranding is in order, testing ideas,
developing a plan and budget, implementing the launch, and even
handling naysayers. It's an essential guide for anyone rebranding a
history organization.
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