Innovation Leaders Praise "Breaking Away"
"Finally, innovation in a framework that is clear, insightful
and easy to put into practice. This is a must read."
--Angela Ahrendts, Chief Executive Officer, Burberry
""Breaking Away" has a clear and important message: that
innovation--the dogged pursuit of new solutions to old problems--is
often the defining feature of a successful endeavor, be it a
research project, a corporation or a society."
--Dean Kamen, CEO, DEKA, inventor of the heart stent, the Segway,
and many other transformational innovations
"Using case studies and real examples, Jane Stevenson and Bilal
Kaafarani uncover the missing ingredient in innovation--getting the
most from your people. This book shows you how companies can
excel."
--Joel Kurtzman, Milken Institute and Wharton's SEI Center for
Advanced Studies in Management
"Innovation requires top leadership with courage and passion to
win. With its four levels of innovation. "Breaking Away" provides a
great road map for success. A must read for any executive."
--Denise Morrison, Board Member, COO and CEO Elect, The Campbell
Soup Company
"A fabulous read "Breaking Away" artfully defines innovation and
clarifies the critical role leadership plays in nurturing the right
culture for innovation and growth."
--Marco Jesi, Chairman of the Board, Limoni Profumerie S.P.A.
"At last, a book that captures the critical role leadership
plays in enabling a culture where innovation is stimulated, valued,
supported and celebrated. The authors have gone deep to understand
what the best CEO's do to develop continuous innovation as a
competitive edge. "Breaking Away" gives us a clear framework to
make that happen in every organization."
--Cynthia McCague, Board of Directors, Monster.com and former SVP
Human Resources, The Coca-Cola Company
"Stevenson and Kaafarani 'break away' from traditional thinking
to converge on a powerful thesis that will forever change how we
view innovation."
--Judith Glaser, CEO Benchmark Communications, Inc, and the
bestselling author of "Creating We" and "DNA of Leadership"
"A how-to guide on inspiring a culture of innovation in your
workplace."
--CIO Insight's Best Business Books for 2011
About the Book
The key to generating growth and shareholder value today is the
ability to develop and embed innovation into every facet of
business. But how do you do that?
Leadership. It takes a business leader with vision and a sense
of accountability to merge corporate culture and innovation
processes into a powerful, self-sustaining engine that dominates
markets. Without that kind of leadership, a company is just
spinning its wheels.
"Breaking Away" provides the framework to be that leader--and to
create other leaders who will drive your company into a future of
profits and growth.
Pioneers in the field of innovation leadership, Jane Stevenson
and Bilal Kaafarani provide a simple but powerful model for
breaking away from your industry pack by fully utilizing your
employees, technology, and resources. You'll learn how: Ford beat
Toyota in the race to create the first hybrid (and why everyone
thinks it was vice versa) GE's development of a locomotive battery
makes planet earth more sustainable Skype landed 480 million
registered users in its first four years of business Emirates
airline has grown from a small, regional carrier to one of the
world's top three airlines
Different organizations, different industries . . . one thing in
common: a cadre of leaders who understand the nature of innovation,
develop well-defined priorities, and maintain a powerful sense of
accountability.
"Breaking Away" will change the way you approach leadership and
innovation--and put you on the road to market domination.
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