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Cases in Critical Cross-Cultural Management - An Intersectional Approach to Culture (Hardcover)
Loot Price: R4,068
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Cases in Critical Cross-Cultural Management - An Intersectional Approach to Culture (Hardcover)
Series: Routledge Studies in International Business and the World Economy
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This book is a collection of 16 empirical cases in critical
Cross-Cultural Management (CCM). All cases approach culture in CCM
beyond national cultures, and all examine power as an integrative
part of any cross-cultural situation. The cases also consider
diversity in the sense of culturally or historically learned
categorizations of difference (such as gender, race, ethnicity,
religion and class), and acknowledge how diversity categories might
differ across cultures. Furthermore, each case suggests a specific
method or concept for improving upon the situation. Out of this
approach, novel insights emerge: we can see how culture, power and
diversity categories are inseparable, and we can understand how
exactly this is the case. The uses and benefits of this book are
thus both conceptual and methodological; they emerge at the
intersections of Critical CCM and diversity studies. All cases also
discuss implications for practitioners and are suitable for
teaching. Mainstream CCM often limits itself to comparative models
or cultural dimensions. This approach is widely critiqued for its
simplicity but is equally used for the exact same reason. Often,
academics teach this approach whilst cautioning students against
implementing it, and this might be simply due to a lack of
alternatives. Through means of rich empirical cases, this book
offers such an alternative. Considering the intersections of
culture, diversity and power enables students, researchers and
practitioners alike to see 'more' or 'different' things in the
situation, and then come up with novel approaches and solutions
that do justice to the realities of culture and diversity in
today's (and the future's) management and organizations. The
chapters of this book thus offer concepts and methods to approach
cross-cultural situations: the conceptual gain lies in bringing
together CCM and (critical) diversity studies in an easily
accessible manner. As a methodological contribution, the cases in
this book offer the concise tools and methods for implementing an
intersectional approach to culture.
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