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MicroFranchising - Creating Wealth at the Bottom of the Pyramid (Paperback)
Loot Price: R1,139
Discovery Miles 11 390
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MicroFranchising - Creating Wealth at the Bottom of the Pyramid (Paperback)
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Total price: R1,159
Discovery Miles: 11 590
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Poverty remains one of the most intractable problems in the
developing world. Microfranchising offers great promise in
alleviating poverty by aiding in the foundation of locally owned
businesses. Microfranchising is defined as small businesses whose
start-up costs are minimal and whose concepts and operations are
easily replicated. It involves the systematizing of
microenterprises to create and replicate turnkey businesses for the
poor. With the awarding of the 2006 Nobel Peace Prize, attention
has increased on this remarkable concept. This unique book provides
an overview of the need to alleviate poverty and what methods have
been used in the past to do so (e.g. microcredit). It then
introduces the concept of the microfranchise and discusses how this
business model can be used in poverty alleviation. Different models
of microfranchising are reviewed and specific case studies
highlighted to show how it has worked in different parts of the
world. This book concludes with a discussion of the advantages as
well as the potential problems and pitfalls that accompany
microfranchising. This book is a must read for business scholars
and economists, practitioners and lenders, members of NGOs
dedicated to poverty alleviation and anyone else who is interested
in learning about an innovative, business focused tool to alleviate
poverty.
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