Drawing on the latest scientific research, Jason Zweig shows what
happens in your brain when you think about money and tells
investors how to take practical, simple steps to avoid common
mistakes and become more successful. What happens inside our brains
when we think about money? Quite a lot, actually, and some of it
isn't good for our financial health. In Your Money and Your Brain,
Jason Zweig explains why smart people make stupid financial
decisions--and what they can do to avoid these mistakes. Zweig, a
veteran financial journalist, draws on the latest research in
neuroeconomics, a fascinating new discipline that combines
psychology, neuroscience, and economics to better understand
financial decision making. He shows why we often misunderstand risk
and why we tend to be overconfident about our investment decisions.
Your Money and Your Brain offers some radical new insights into
investing and shows investors how to take control of the
battlefield between reason and emotion. Your Money and Your Brain
is as entertaining as it is enlightening. In the course of his
research, Zweig visited leading neuroscience laboratories and
subjected himself to numerous experiments. He blends anecdotes from
these experiences with stories about investing mistakes, including
confessions of stupidity from some highly successful people. Then
he draws lessons and offers original practical steps that investors
can take to make wiser decisions. Anyone who has ever looked back
on a financial decision and said, "How could I have been so
stupid?" will benefit from reading this book.
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