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Guerrilla Marketing to Heal the World - Combining Principles and Profit to Create the World We Want (Paperback)
Loot Price: R521
Discovery Miles 5 210
You Save: R52
(9%)
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Guerrilla Marketing to Heal the World - Combining Principles and Profit to Create the World We Want (Paperback)
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List price R573
Loot Price R521
Discovery Miles 5 210
You Save R52 (9%)
Expected to ship within 9 - 15 working days
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Create a Better World Through the Power of Profit! Imagine your
business making a big impact solving problems like hunger, poverty,
war, violence, and catastrophic climate change while making a
healthy profit. Guess what: you don't have to just imagine; you can
make it real. "Guerrilla Marketing to Heal the World" shows dozens
of practical examples of successful companies doing well by doing
good---from solopreneurs to Fortune 100 global corporations. You'll
discover dozens of ways business can heal the world---and gain the
practical marketing savvy to turn your values into business
success. Learn how to: Create projects (and products) that
accomplish social change, profitability, and cost reduction all at
once Green your company in ways that save money and make money Gain
enormous positive reputation as a visionary company worth
supporting Expand successfully into totally new markets through
strategic thinking, powerful partnerships, and commitment to core
principles Turn marketing from a cost to a revenue stream Embrace
abundance and transformation---and stop worrying about market share
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