This edition has been completely updated, and features and two new
chapters that bring the materials up-to-date. It is an essential
read for those entering the field of retail buying and
merchandizing. "THE NEW CHAPTERS ARE: "
- Multiculturalism: Assessing the Product Needs of America's
Major Ethnicities.
Buyers and merchandisers must assess the demographics of the
various ethnicities to make concrete buying decisions. Also
addressed are the different product classifications and how these
consumer groups go about purchasing them.
- The Importance of Business Etiquette When Purchasing in Global
Markets.
Buyers must be knowledgeable in terms of etiquette when going
offshore to meet with the sellers of different products. Attention
to this will more than likely render the best terms for the retail
merchandising team. Included with this text is a DVD containing a
two-part production providing an on-site view of purchasing,
planning, and buying, The action progresses from the stages of a
buyer planning the purchase, through the buyer visiting the
wholesale market, featuring many of the stops made in finalizing
the purchase. The footage for the DVD was created in various
buyers' premises including the New York City Garment Center, a
resident buying office, in showrooms, and in other real-life
settings.
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