A former Senior VP of Apple shares how Steve Jobs motivated people
to do the best work of their lives
Jay Elliot was hired personally by Steve Jobs, just in time to
accompany him on the last of his historic visits to Xerox's Palo
Alto Research Center, the visits that changed the course of
computing. As Senior VP of Apple, Jay served as Steve's right-hand
man and trouble-shooter, overseeing all corporate operations and
business planning, as well as software development and HR. In
"Leading Apple with Steve Jobs," Jay details how Steve managed and
motivated his people--and what every manager can learn from Jobs
about motivating people to do the best work of their lives.
Steve Jobs used the phrase "Pirates Not the Navy" as a rallying
cry--a metaphor to "Think Different." In the days of developing the
Macintosh, it became a four-word mission statement. It expresses
the heart of Apple and Steve. The management principles that grew
out of that statement form the backbone of this book. Explains how
to find talented people who will understand your objectives and be
able to make a contribution to that effort Lists traits that can
determine whether a person will be so committed to the vision that
they will provide their own motivationExplains how to ensure that
your employees hold an allegiance to the captain and to his/her
shipmates, and also possess the ability to come up with original,
unique ways to approach a problem, and be self-guided with a strong
sense of direction
"Leading Apple with Steve Jobs" will shift your thought paradigm
and inspire you to assemble and lead innovative teams.
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