Services Management - Pearson New International Edition (Paperback, Pearson new international ed)

For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts - operations, marketing and human resources - all of which are capable of being effectively incorporated into all hospitality operations. The book's focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today - including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial - in selling services, hospitality enterprises are 'selling' personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book - ones that have proven so effective in other service sectors.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	November 2013
First published:	2014
Authors:	Jay Kandampully (Ph.D.) • "Pearson Education"
Dimensions:	275 x 215 x 20mm (L x W x T)
Format:	Paperback
Pages:	384
Edition:	Pearson new international ed
ISBN-13:	978-1-292-04291-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Promotions
LSN:	1-292-04291-5
Barcode:	9781292042916

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