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The Handbook of Marketing Strategy for Life Science Companies - Formulating the Roadmap You Need to Navigate the Market (Paperback)
Loot Price: R1,587
Discovery Miles 15 870
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The Handbook of Marketing Strategy for Life Science Companies - Formulating the Roadmap You Need to Navigate the Market (Paperback)
Expected to ship within 12 - 17 working days
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The proposed book is follows in the same steps as the first book in
the series, The Handbook of Market Research for Life Sciences.
While the first book focused on the techniques and methodologies to
collect the market data you need to evaluate your market as well as
presentation models for your data, the second volume will focus
more on the commercialization elements of marketing. As such, this
book will be covering a wide range of topics directly tied to
marketing management such as marketing and commercialization
strategies, consumers' behaviors, marketing metrics, pricing
techniques and strategies as well as marketing communications
(public relations, advertising, and more). The objective of this
book is to focus exclusively on the marketing aspects for life
sciences, providing entrepreneurs with a toolkit of tools they can
use throughout the marketing process, from market planning to
commercialization. The overall objective is for them to gain an
understanding on the marketing function, ask the right question,
and be able to tackle simple to complex topics.
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