This handbook provides a wide-ranging, authoritative, and
cutting-edge overview of language and persuasion. Featuring a range
of international contributors, the handbook outlines the basic
materials of linguistic persuasion - sound, words, syntax, and
discourse - and the rhetorical basics that they enable, such as
appeals, argument schemes, arrangement strategies, and
accommodation devices. After a comprehensive introduction that
brings together the elements of linguistics and the vectors of
rhetoric, the handbook is divided into six parts. Part I covers the
basic rhetorical appeals to character, the emotions, argument
schemes, and types of issues that constitute persuasion. Part II
covers the enduring effects of persuasive language, from humor to
polarization, while a special group of chapters in Part III
examines figures of speech and their rhetorical uses. In Part IV,
contributors focus on different fields and genres of argument as
entry points for research into conventions of arguing. Part V
examines the evolutionary and developmental roots of persuasive
language, and Part VI highlights new computational methods of
language analysis. This handbook is essential reading for those
researching and studying persuasive language in the fields of
linguistics, rhetoric, argumentation, communication, discourse
studies, political science, psychology, digital studies, mass
media, and journalism.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
