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Film History Through Trade Journal Art, 1916-1920 (Paperback)
Loot Price: R1,560
Discovery Miles 15 600
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Film History Through Trade Journal Art, 1916-1920 (Paperback)
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The period in film history between the regimentation of the Edison
Trust and the vertical integration of the Studio System-roughly
1916 through 1920-was a time of structural and artistic
experimentation for the American film industry. As the nature of
the industry was evolving, society around it was changing as well;
arts, politics and society were in a state of flux between old and
new. Before the major studios dominated the industry, droves of
smaller companies competed for the attention of the independent
exhibitor, their gateway to the movie-goer. Their arena was in the
pages of the trade press, and their weapons were their
advertisements, often bold and eye-catching. The reporting of the
trade journals, as they witnessed the evolution of the industry
from its infancy towards the future, is the basis of this history.
Pulled from the pages of the journals themselves as archived by the
Media History Digital Library, the observations of the trade press
writers are accompanied by cleaned and restored advertisements used
in the battle among the young film companies. They offer a unique
and vital look at this formative period of film history.
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