Motivate your students to learn about business and make it easy and
enjoyable for them to understand key business concepts!
Introduction to Business, Fifth Edition provides the foundation of
business knowledge that will enhance your students' performance in
any kind of future job. Business valuation theme - illustrates how
the key business concepts affect the performance and value of a
business. This web-based eBook makes it easy for students to
understand the major types of business decisions and how those
decisions can affect a firm's value. Business planning perspective
- the flow of topics reflects the typical evolution of a business
including the stakeholders that a business must serve,
responsibilities of a firm to its stakeholders, and the firm's
exposure to the environment. Reinforcement of key concepts - eight
different end-of-chapter exercises reinforce the concepts within
the chapter. Some exercises focus on large publicly traded firms,
while others focus on small firms. Addition projects give students
a closer look at business functions and decisions. The wide
selection of exercises and projects enables instructors to
structure their course to fit their style and their students.
Self-Assessment - the end of each chapter has a large
self-assessment section in which students can test themselves on
key terms and their use of business logic. Self-tests check the
comprehension of key concepts. There is a self-test at the end of
each part and additional self-assessment resources on the Internet
Resource Center.
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