This book is a comprehensive guide to academic writing and
publishing. It approaches the subject from a descriptive foundation
for understanding academic tenure and promotion decisionmaking. The
book then treats the considerations for selecting the avenues open
to an academic for publishing: conference papers, grants, journals,
scholarly books, texts, and popular or trade books. Each avenue is
given a chapter-length discussion. Electronic media is also
described in detail. Finally, Cantor offers a view of the marketing
of a book product.
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