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Post-Postmodernism - or, The Cultural Logic of Just-in-Time Capitalism (Hardcover, New)
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Post-Postmodernism - or, The Cultural Logic of Just-in-Time Capitalism (Hardcover, New)
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Post-Postmodernism begins with a simple premise: we no longer live
in the world of "postmodernism," famously dubbed "the cultural
logic of late capitalism" by Fredric Jameson in 1984. Far from
charting any simple move "beyond" postmodernism since the 1980s,
though, this book argues that we've experienced an intensification
of postmodern capitalism over the past decades, an increasing
saturation of the economic sphere into formerly independent
segments of everyday cultural life. If "fragmentation" was the
preferred watchword of postmodern America, "intensification" is the
dominant cultural logic of our contemporary era. Post-Postmodernism
surveys a wide variety of cultural texts in pursuing its
analyses-everything from the classic rock of Black Sabbath to the
post-Marxism of Antonio Negri, from considerations of the corporate
university to the fare at the cineplex, from reading experimental
literature to gambling in Las Vegas, from Badiou to the
undergraduate classroom. Insofar as cultural realms of all kinds
have increasingly been overcoded by the languages and practices of
economics, Nealon aims to construct a genealogy of the American
present, and to build a vocabulary for understanding the relations
between economic production and cultural production today-when
American-style capitalism, despite its recent battering, seems
nowhere near the point of obsolescence. Post-postmodern capitalism
is seldom late but always just in time. As such, it requires an
updated conceptual vocabulary for diagnosing and responding to our
changed situation.
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