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Re-inventing Drug Development (Hardcover)
Loot Price: R5,329
Discovery Miles 53 290
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Re-inventing Drug Development (Hardcover)
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The biopharmaceutical industry has entered an era of unprecedented
change and challenge, characterized by increasing pricing
pressures, rising rates of attrition in the product development
lifecycle, and decreasing scientific innovation. The most
successful products are losing patent protection, and pipelines
have been unable to fill the gap. This book explores the evolving
definition of innovation in therapeutic product development and
begins to examine its effects on the life sciences R&D
industry. Historically, scientific innovation alone was sufficient
to maintain ROI and deliver on unmet medical needs. However, with
many forces now conspiring to increase pressures on the
commoditization of drug development, industry support for truly
novel, often high-risk development has eroded. This calls for a
drastic redefinition of what "innovation" is. While innovation in
the pharmaceutical R&D industry has historically been applied
to major advances in therapy and unmet medical needs, we now need
to see innovation increasingly defined in terms of financial,
marketing (e.g. branded generics and emerging markets),
pharmacoeconomic, and operational innovation. In this book,
contributors drawn from the executive ranks of clinical development
practitioners and stakeholders-from biopharmaceutical companies,
clinical research organizations, academia, the financial community,
and the patient perspective-have all come together to provide their
expertise and visions. Their goal is to start a dialogue about ways
to radically improve therapeutics development and get more and
better medicines to the patients who need them, as fast as
possible, in the most cost-efficient manner.
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