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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Under Pressure - Coal Industry Rhetoric and Neoliberalism (Hardcover, 1st ed. 2016)
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Under Pressure - Coal Industry Rhetoric and Neoliberalism (Hardcover, 1st ed. 2016)
Series: Palgrave Studies in Media and Environmental Communication
Expected to ship within 10 - 15 working days
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This book examines five rhetorical strategies used by the US coal
industry to advance its interests in the face of growing economic
and environmental pressures: industrial apocalyptic, corporate
ventriloquism, technological shell game, hypocrite's trap, and
energy utopia. The authors argue that these strategies appeal to
and reinforce neoliberalism, a discourse and set of practices that
privilege market rationality and individual freedom and
responsibility above all else. As the coal industry has become the
leading target and leverage point for those seeking more aggressive
action to mitigate climate change, their corporate advocacy may
foreshadow rhetorical strategies available to other fossil fuel
industries as they manage similar economic and cultural shifts. The
authors' analysis of coal's corporate advocacy also identifies
contradictions and points of vulnerability in the organized
resistance to climate action as well as the larger ideological
formation of neoliberalism.
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