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Indian Spectacle - College Mascots and the Anxiety of Modern America (Hardcover)
Loot Price: R3,434
Discovery Miles 34 340
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Indian Spectacle - College Mascots and the Anxiety of Modern America (Hardcover)
Series: Critical Issues in Sport and Society
Expected to ship within 12 - 17 working days
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Amid controversies surrounding the team mascot and brand of the
Washington Redskins in the National Football League and the use of
mascots by K-12 schools, Americans demonstrate an expanding
sensitivity to the pejorative use of references to Native Americans
by sports organizations at all levels. In Indian Spectacle,
Jennifer Guiliano exposes the anxiety of American middle-class
masculinity in relation to the growing commercialization of
collegiate sports and the indiscriminate use of Indian identity as
mascots.Indian Spectacle explores the ways in which white,
middle-class Americans have consumed narratives of masculinity,
race, and collegiate athletics through the lens of Indian-themed
athletic identities, mascots, and music. Drawing on a cross-section
of American institutions of higher education, Guiliano investigates
the role of sports mascots in the big business of twentieth-century
American college football in order to connect mascotry to
expressions of community identity, individual belonging,
stereotyped imagery, and cultural hegemony. Against a backdrop of
the current level of the commercialization of collegiate - where
the collective revenue of the fifteen highest grossing teams in
Division I of the National Collegiate Athletic Association (NCAA)
has well surpassed one billion dollars - Guiliano recounts the
history of the creation and spread of mascots and university
identities as something bound up in the spectacle of halftime
performance, the growth of collegiate competition, the influence of
mass media, and how athletes, coaches, band members, spectators,
university alumni, faculty, and administrators, artists, writers,
and members of local communities all have contributed to the
dissemination of ideas of Indianness that is rarely rooted in
native people's actual lives.
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