Arts management is no longer a resting place for enthusiastic
amateurs or artists with insufficient talent to make the big time.
Rather, it is increasingly being recognised as a profession with a
set of skills which need to be learnt. Arts Management is a
comprehensive handbook for arts administrators working in all art
forms and in organisations ranging from small community
co-operatives to large national flagships. With extensive
Australian case studies, it covers cultural policy, fundraising,
legal issues, marketing and public relations, managing people and
money and event management. Arts Management is an essential
reference for practising arts administrators and students.
General
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