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Constructing Quality - The Classification of Goods in Markets (Hardcover)
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Constructing Quality - The Classification of Goods in Markets (Hardcover)
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How can we engage in a market relationship when the quality of the
goods we want to acquire is unknown, invisible, or uncertain? For
market exchange to be possible, purchasers and suppliers of goods
must be able to assess the quality of a product in relation to
other products. Only by recognizing qualities and perceiving
quality differences can purchasers make non-random choices, and
price differences between goods be justified. "Quality" is not a
natural given, but the outcome of a social process in which
products become seen as possessing certain traits, and occupying a
specific position in relation to other products in the product
space. While we normally take the quality of goods for granted,
quality at a closer look is the outcome of a highly complex process
of construction involving producers, consumers, and market
intermediaries engaged in judgment, evaluation, categorization, and
measurement. The authors in this volume investigate the processes
through which the quality of goods is established. They also
investigate how product qualities are contested and how they change
over time. The empirical cases discussed cover a broad range of
markets in which quality is especially difficult to assess. The
cases include: halal food, funeral markets, wine, labor, school
choice, financial products, antiques, and counterfeit goods. The
book contributes to the sociology of markets. At the same time it
connects to the larger issue of the constitution of social order
through cognitive processes of classification.
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