This book describes a number of different empirical studies and
evaluations of the international brewery industry. This industry
has recently undergone two climactic changes within a ten to
fifteen year time period. These are a significant industry-wide
consolidation of firms and market shares accompanied by the
internationalization of what was previously a largely local
industry. Understanding the drivers and implications of such abrupt
and massive change in the competitive environment of an industry is
of great interest to international and strategic management
scholars. Most of the book's chapters address this issue, some at
the global industry level, some at a regional level, and some at
the level of a specific country. Taken together, they comprise an
insightful case study of an interesting industry at its most
interesting point in time.' - William G. Egelhoff, Fordham
University, US'The individual contributions in this volume paint a
varied and rich picture of strategies and rivalries, the role of
environments and institutions, leadership and also customer
approaches in both global and local brewery industry. Some of the
analysed phenomena are more standard to an IB audience, like
consolidation, technological development, and shifts in global
markets, but they get a specific flavor and color through this
industry focus, while other topics definitely seem more specific
(like 'Bierstrasse' on Mallorca). For readers with good taste.' -
Rian Drogendijk, Uppsala University, Sweden This unique book
explores some of the key topics of international business through
the context of a global industry, focusing on the challenges
brewery companies face as they operate in globalized markets. It
examines the strategies of individual firms to develop markets and
explores new insights into recent company rivalries, both globally
and locally. In addition, it offers detailed analysis of some of
the major players in the industry through longitudinal studies.
Drawing on a range of perspectives, the contributing authors
explore six overarching themes: international market developments
and firm performance; host country institutional effects;
multi-point competition and rivalries; cross-border M&A
integration and subsidiary development; leadership and
internationalization; and boundless customer interfaces through
such elements as social media and tourism. The Global Brewery
Industry will prove insightful for scholars across international
business, as well as providing an appealing case study for advanced
students. It will be invaluable to those investigating the brewery
sector specifically, or working with brewing firms. Contributors:
M. Andersson, C. Doerrenbacher, J. Gammelgaard, M. Geppert, M.
Gilles, M.W. Hansen, B. Hobdari, A.K. Hoenen, G. Hollinshead, K.
Jakobsen, A. Kokko, A. Kuusik, J. Larimo, L. Lund-Thomsen, M.
Maclean, E.S. Madsen, A.M. Munar, K. Pedersen, N. Pogrebnyakov, C.
Ruhe, J. Smith, S. Takeshita, I.M. Taplin, S. Troll, U. Varblane,
C. Williams, A. Zaby
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