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Books > Business & Economics > Economics > Microeconomics
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Social Neuroeconomics - Mechanistic Integration of the Neurosciences and the Social Sciences (Hardcover)
Loot Price: R4,212
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Social Neuroeconomics - Mechanistic Integration of the Neurosciences and the Social Sciences (Hardcover)
Series: Routledge Advances in Behavioural Economics and Finance
Expected to ship within 10 - 15 working days
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Neuroeconomics has emerged as a paradigmatic field where
neuroscience and the social sciences are integrated in one
analytical and empirical approach. However, the different
disciplines involved often only relate to each other via the shared
object of research, and less through the constructing of precise
models of integrative mechanisms. Social Neuroeconomics explores
the potential of philosophical and methodological reflections in
the neurosciences and the social sciences to inform those efforts
at cross-disciplinary integration, with a special focus on recent
contributions to mechanistic explanations. The collected essays are
drawn from the fields of neuroscience, psychology, economics,
sociology and philosophy, and examine the ways and methods of
constructing unified conceptual frameworks that can guide empirical
work and hypothesis building. This is demonstrated in a range of
applications, particularly regarding finance and consumer behavior.
The concept of the 'social brain' is also explored; a multilevel
framework in which complex analytical categories such as emotions
or socially mediated cognitive processes connect neuronal and
social phenomena in specific mechanisms that generate behavior.
This book addresses a wide audience across the various disciplines,
reaching from the neurosciences to the social sciences and
philosophy.
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