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Sticky Branding - 12.5 Principles to Stand out (Paperback)
Loot Price: R638
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Sticky Branding - 12.5 Principles to Stand out (Paperback)
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#1 Globe and Mail Bestseller 2016 Small Business Book Awards --
Nominated, Marketing category Sticky Brands exist in almost every
industry. Companies like Apple, Nike, and Starbucks have made
themselves as recognizable as they are successful. But large
companies are not the only ones who can stand out. Any business
willing to challenge industry norms and find innovative ways to
serve its customers can grow into a Sticky Brand. Based on a decade
of research into what makes companies successful, Sticky Branding
is your branding playbook. It provides ideas, stories, and
exercises that will make your company stand out, attract customers,
and grow into an incredible brand. Sticky Branding's 12.5 guiding
principles are drawn from hundreds of interviews with CEOs and
business owners who have excelled within their industries.
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