Creating Lasting Value - How to Lead, Manage and Market Your Stakeholder Value (Paperback)

The consequences of a primary focus on shareholders over the last few decades has emphasized that that a new model of value creation is necessary. Today's economy demands organizations that create value, not only for shareholders but also for customers, employees, leaders and society. Businesses that face up to this challenge by focusing on all the stakeholders involved will be far more successful in the long term than those driven purely by seeking to deliver the maximum return on shareholder investment. Creating Lasting Value shows readers how to achieve lasting results by channeling efforts into three key areas. It demonstrates how to lead the value, manage the value, and market the value. The successful organizations of the future will be those that can put these principles into practice: this book shows you how.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	December 2013
First published:	2014
Authors:	Jeroen Geelhoed • Salem Samhoud • Nur Hamurcu
Dimensions:	230 x 155 x 16mm (L x W x T)
Format:	Paperback - Trade
Pages:	320
ISBN-13:	978-0-7494-7117-0
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > General Promotions
LSN:	0-7494-7117-4
Barcode:	9780749471170

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