The consequences of a primary focus on shareholders over the last
few decades has emphasized that that a new model of value creation
is necessary. Today's economy demands organizations that create
value, not only for shareholders but also for customers, employees,
leaders and society. Businesses that face up to this challenge by
focusing on all the stakeholders involved will be far more
successful in the long term than those driven purely by seeking to
deliver the maximum return on shareholder investment. Creating
Lasting Value shows readers how to achieve lasting results by
channeling efforts into three key areas. It demonstrates how to
lead the value, manage the value, and market the value. The
successful organizations of the future will be those that can put
these principles into practice: this book shows you how.
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