Savvy, anecdotal perspectives on the mercenary aspects of
professional sport in North America from a pair of Ernst &
Young consultants whose clientele encompasses the blue-chip likes
of major league baseball's Office of the Commissioner and the NBA.
Drawing on their own contacts and a host of secondary sources, the
authors offer once-over-lightly rundowns on the complex commercial
infrastructure of the top four spectator sports - baseball,
basketball, football, and hockey. Inter alia, they review the
megabuck ties that bind broadcasters (in particular, television
networks) to sports franchises in the US and Canada. Gorman and
Calhoun also assess the varied ways clubs entice fans to arenas and
stadiums. Covered as well are the awesome pay gains obtained by
journeyman talent in the wake of free agency (which produced
equally dramatic hikes in admission tabs), the financial rewards of
astutely merchandising club logos, the economic realities of
trading superstars (like Wayne Gretsky or Charles Oakley), the
sizable outlays required for player development, the companies most
likely to sponsor ads on play-by-play broadcasts, and what sort of
money it takes to put a team on the field, ice, or court for a
single season. Toward the close of their audit, the authors caution
that pro sport's putative partners may be eating seed corn. By way
of example, they note fewer families can afford to take children to
athletic pleasure domes where a group of four can easily spend $200
or more. To attract the largest possible audiences, moreover, TV
insists that championship contests be scheduled in prime time when
young fans who represent the future are (or should be) abed. Nor do
Gorman and Calhoun hold any brief for franchises (like baseball's
San Diego Padres) which rid themselves of popular players to cut
payroll costs. An evenhanded reckoning on big-time sport as a
business. (Kirkus Reviews)
Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams. Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.
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