Aimed at nonprofessional coffee drinkers interested in making
better coffeeWritten with input from Chicago Reader's Best Barista
of 2016Targeted sales pitch to indie coffee shops, which currently
outnumber Starbucks in the United StatesIllustrations
throughoutHigh-end hardcover package is perfectly sized for a gift
itemPromotion and publicity targeting national food- and
drink-focused outlets, industry- and coffee-focused media, as well
as local print, online, and broadcast media in ChicagoIndependent
specialty coffee business is on the rise, following explosions in
craft brewing and wine markets, as well as farmers' markets and
other food-oriented fieldsThe popularity of manual brewing is
expanding into smaller cities, housewares retailers, and specialty
supermarkets
General
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