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Books > Computing & IT > Computer communications & networking
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Marketing IT Products and Services (Paperback)
Loot Price: R1,992
Discovery Miles 19 920
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Marketing IT Products and Services (Paperback)
Expected to ship within 12 - 19 working days
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Characterized by lightning quick innovation, abrupt shifts in
technology, and shorter lifecycles, the marketing of IT products
and services presents a unique set of challenges and often requires
IT managers and developers to get involved in the marketing
process. Marketing IT Products and Services is written to help busy
IT managers and marketing managers get up to speed quickly and
easily on what's needed to develop effective marketing strategies
and campaigns. Focusing on the unique issues involved, this
one-stop resource provides everything needed to understand the
roles, responsibilities, and management techniques essential for
the development of successful strategies. It covers strategic
market planning, targeting markets, researching markets,
understanding the competition, integrating market and sales
strategies, nuances of global markets, developing marketing
budgets, pricing, and implementing marketing campaigns. A plethora
of appendices included on the book's downloadable resources allow
you to get up and running right away. Aside from a complete
marketing glossary, two complete marketing plans-one for a hardware
product; the other for a software product-enable you to bypass the
"scut" work of developing a marketing plan so you can focus on the
creative aspects of marketing. Because a marketing plan is closely
aligned with an organization's business and strategic plans, this
book provides you with templates for both of these, as well as a
template for that all-important business plan executive summary.
The downloadable resources also feature loads of fill-in templates
including customer and competitor analysis surveys, sample press
releases, letters of agreement, demographic and target market
worksheets, and cost benefit forms. If you have a marketing need,
this book has an effective template to meet that need.
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