There are game statistics and there are media statistics. The
combination of both allows you to gain star power that will outlast
your playing time. When you first learned to compete in your chosen
sport, you did not become perfect at every aspect of the game in
one practice. You won't with the media, either. That's where The
Athlete's Media Playbook comes in. With this book you learn how to
navigate the media landscape. From understanding the rules of the
media game, to executing plays that ensure interview success, to
going beyond the interview and building community in a way that
makes you more attractive for endorsement contracts, this book is
your guide for success. Includes 30 Game Plan Takeaways that help
you gain confidence with the media and earn repeat opportunities.
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