When Ferrari of Los Gatos opened, few people could afford an
expensive sports car. In 1973, the average annual income was
$12,686, and a new home cost about $48,000. Motorists in California
could only buy gas on odd or even-numbered days based on the last
digit of their license plate, due to the global oil crisis. Times
were tough, and people were hesitant to take chances, especially
with a car that cost more than a house. At the same time, Richard
Rivoir approached his friend, Brian Burnett, with the idea of
starting a Ferrari dealership. The Dealer is the story of how one
dealership, Ferrari of Los Gatos, fueled the rise of the iconic
Italian sports car in the U.S. market on its way to becoming the
number one Ferrari dealer in North America. Even Enzo Ferrari
himself took notice, flying the pair to Italy to learn more about
their unique and unusual sales practices. Customers included movie
stars, sports celebrities, entertainers, and some with unusual
sources of income and a strong desire for a low profile. Along the
way, the two men made friends, enemies, and millions of dollars,
only to lose everything in the blink of an eye. Author Jim
Ciardella shows readers a part of Ferrari that no one has even
seen, with behind-the-scenes stories as told to him by Richard
Rivoir and Brian Burnett, their customers and employees, and other
North American dealers who all rode high and eventually burned out
on selling fast cars.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
