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Books > Reference & Interdisciplinary > Communication studies
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Strategic Public Relations Writing - Proven Tactics and Techniques (Hardcover)
Loot Price: R4,479
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Strategic Public Relations Writing - Proven Tactics and Techniques (Hardcover)
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Putting strategy front and center, this public relations writing
textbook coaches students to readiness for a career as an effective
strategic communicator. The book focuses on the strategic aspect of
public relations writing that distinguishes it from other writing,
such as journalistic or academic. It highlights the essential types
of writing necessary for effective public relations in multiple
media channels, demonstrated by contemporary cases direct from
practitioners working today. Overviews of the various tactical
formats that must be mastered for powerful, strategic public
relations-ranging from social media posts and website updates to
podcasts, speeches and infographics-prepare students to be
effective and up-to-date professionals. Full of examples and
exercises, the book's strength is in its practical utility for
career preparation and success. This text is suited to public
relations writing courses at the undergraduate and postgraduate
level, particularly those with a focus on strategy or that combine
strategy and writing into one course. Online resources include
chapter outlines; a testbank; sample homework, paper and
portfolio-building assignments; and lecture slides. They can be
accessed at www.routledge.com/ 9781032163871.
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