Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Printing, packaging & reprographic industry
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Creating Value Through Packaging - Unlocking a New Business and Management Strategy (Paperback)
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Creating Value Through Packaging - Unlocking a New Business and Management Strategy (Paperback)
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This book fills a deep need in the packaging industry - a
methodical guide to managing packaging that also demonstrates how
packaging, considered in a total context, benefits all phases of a
business and its customers. Starting from the premise that
packaging is implicated in a network of material, social, economic
and psychological factors, the book offers a comprehensive strategy
highlighting packaging's value-adding roles in creating successful
products and enhancing the experience of customers - B2B as well as
consumers. But the book's practical applications are deeper. By
illuminating the multiple relationships of packaging to
organizations and cultural trends and linking them to one another
and to business drivers, the book offers a useful new way to think
about packaging, one that includes and goes beyond cost analysis to
demonstrate how packaging is a corporate asset needed to innovate
and increase profits. Methods in the book are shown to apply to a
wide range of choices managers must make.The book covers all the
standard operating procedures of packaging development, which,
along with numerous flow charts, formulas and graphics, are
designed to improve operations, planning, and sales.
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