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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Understanding Creative Business - Values, Networks and Innovation (Paperback)
Loot Price: R1,646
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Understanding Creative Business - Values, Networks and Innovation (Paperback)
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From authors used to operating between the commercial, public and
independent sectors of the mixed cultural economy, Understanding
Creative Business bridges the gap between creative practice and
mainstream business organisation, entrepreneurship and management.
Using stories, case studies and exercises it discusses the
positioning of creative practice within professional and business
development, cultural policy-making and the wider cultural economy,
and suggests what the broader field of business and management
studies can learn from the informal structure and working practices
of creative industries networks. Consideration is given to how
ethical and moral value orientations animate creative practice and
how they play into the wider debate about social responsibilities
within business and public policy. The authors also explore the way
creative business practices often coalesce around emergent and
self-organized networks and how this signals alternative approaches
to management, entrepreneurship, business organisation and
collaboration. Above all else this book is about relationships; the
practical examples expose the ways creative business can
professionalise research, develop and sustain routes to growth
through 'open' collaborative innovation and the lessons this holds
for more general business innovation and policy engagements with
the public domain. Written in accessible language, this book will
be useful to researchers, students, educators and practitioners
within the creative industries; to those working within cultural
policy, arts and cultural management; and to all with an interest
in management and leadership.
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