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Books > Business & Economics > Business & management > International business
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Business Relationships with East Asia - The European Experience (Hardcover)
Loot Price: R1,250
Discovery Miles 12 500
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Business Relationships with East Asia - The European Experience (Hardcover)
Series: Routledge Advances in Asia-Pacific Business
Expected to ship within 12 - 17 working days
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This collection of articles analyzes the business environment in
East Asia with reference to trade and FDI flows within the region
and between East Asia and Europe. Focusing on the two-way flow of
management ideas, investment and technology, this study highlights
the way in which both sides can benefit. Neither Europe or East
Asia behave as homogenous entities, but within each, important
cultural and economic differences affect the success and failure of
business ventures.
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