Creating Brand Cool - Brand Distinction in the Online Marketplace (Hardcover)

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today's marketing challenge: clearly defining the business's brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today's consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	May 2021
First published:	2021
Authors:	Joan Abraham
Dimensions:	229 x 152mm (L x W)
Format:	Hardcover
Pages:	100
ISBN-13:	978-0-367-69315-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
LSN:	0-367-69315-1
Barcode:	9780367693152

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