The Presidential Campaign Film - A Critical History (Hardcover, New)

Morreale traces the development of the documentary films produced for presidential candidates from Calvin Coolidge in 1923 to George Bush and Bill Clinton in 1992. The work provides insight into today's visually oriented presidential campaign by analyzing the production of candidates' images as the films evolve from classical to modern forms. Campaign films are usually overlooked by campaign scholars, yet they provide the fullest available visual portrait of a candidate during a campaign, they encapsulate persuasive appeals and strategies, and they illustrate Republican and Democratic candidates' different approaches to mediated communication. Morreale concludes that presidential campaign films provide a lens through which we can view both changes and continuities in American politics and culture. Recommended for scholars and students of communication, political science, and history.

General

Imprint:	Praeger Publishers Inc
Country of origin:	United States
Release date:	September 1993
First published:	September 1993
Authors:	Joanne Morreale
Dimensions:	234 x 156 x 14mm (L x W x T)
Format:	Hardcover
Pages:	224
Edition:	New
ISBN-13:	978-0-275-93882-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Arts & Architecture > Performing arts > Films, cinema > Film theory & criticism Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising Promotions
LSN:	0-275-93882-4
Barcode:	9780275938826

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