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Books > Social sciences > Sociology, social studies > Social institutions
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Emotions in Finance - Booms, Busts and Uncertainty (Paperback, 2nd Revised edition)
Loot Price: R1,318
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Emotions in Finance - Booms, Busts and Uncertainty (Paperback, 2nd Revised edition)
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Money is a promise with future benefits or dangers that are
unknowable and incalculable. The financial sector is an attempt to
beat uncertainty by speculating on whether prices will rise or
fall. No matter how often the folly of this opportunism is shown
through crisis after crisis of trust, efforts to defeat uncertainty
persist. Yet uncertainty is unavoidable. Squeezed in one place, it
emerges in another. Based on extensive interviews with leading
actors in the financial sector, this book argues that the only way
to cope with uncertainty is by relying on emotions and values. It
presents an original explanation of how booms and busts arise from
internal disputes over the emotions of trust between global
financial corporations. Confidence and suspicion alternate between
which strategy may beat competitors and who is cheating whom. Just
as the first edition warned of continuing dangers in finance s
betrayal of society s trust, this new edition provides a
sociological explanation of how these irrational quests for
certainty contributed to the current financial crisis in the
credibility of money.
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