Service Quality And Productivity Management (Paperback)

The relationship between productivity and customer satisfaction is complex. Service Quality and Productivity Management describes that the quality and productivity are twin paths in creating value for both customers and organizations. This book describes how to improve service quality and productivity, and discusses how to use key tools (including customer feedback systems) to achieve this. This book is the 12th volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

General

Imprint:	World Scientific Publishing Co Inc (USA)
Country of origin:	United States
Series:	Winning In Service Markets Series, 12
Release date:	December 2017
First published:	2018
Authors:	Jochen Wirtz
Format:	Paperback
Pages:	79
ISBN-13:	978-1-944659-42-4
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management
LSN:	1-944659-42-0
Barcode:	9781944659424

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