Successful companies rely on traditional factors of production
for their survival. Yet the most important and sustainable sources
of competitive advantage-knowledge, customer relations,
supply-on-demand, micromanagement, and other forms of "intellectual
capital"-often don't even appear on many companies' reporting
systems. The results of this lack of attention to intellectual
capital can be disastrous for companies and their stockholders.
Providing an organizational system that helps managers maximize
the flow of intellectual capital in their companies, Intellectual
Capital presents the insights gained by leading experts from the
practice, research, and consulting side of business management.
Starting with a definition of intellectual capital and it main
components, the book offers a step-by-step "process model" to
rooting out corporate inefficiency at all levels. Illustrated with
vivid case studies, the book also covers the latest thinking and
practices of the "second generation" of intellectual capital
practices, from consolidating intellectual capital measures into a
single "IC Index" to linking them with shareholder value creation
systems.
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