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Books > Reference & Interdisciplinary > Communication studies
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Observing "and" Analyzing Communication Behavior (Hardcover, New edition)
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Observing "and" Analyzing Communication Behavior (Hardcover, New edition)
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This is a book about communication behavior: how we conceptualize
it, observe it, measure it, and analyze it. The 1970s and 1980s
were times when communication behavior was a primary interest of
many communication scholars. The aim of this book is to reignite
some interest in and passion about how human communication behavior
should be studied. It presents the best advice, techniques,
cautions, and controversies from the 1970s and 1980s and then
updates them. Several chapters also introduce statistical methods
and procedures to allow readers to analyze behavioral data. This
book is a useful resource for communication scholars and graduate
students to guide their study of communication behavior.
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