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Sports Marketing - Creating Long Term Value (Hardcover)
Loot Price: R3,628
Discovery Miles 36 280
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Sports Marketing - Creating Long Term Value (Hardcover)
Expected to ship within 12 - 17 working days
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'After reading this text by Davis and Hilbert, students will be
knowledgeable about and better equipped in implementing marketing
concepts and action plans in the international sport industry. With
its global orientation, Sports Marketing uses an international
approach to help students understand sport marketing fundamentals,
benefits, measures, analyses, approaches, tactical activities, and
action-oriented strategies. Students will find the detailed chapter
case studies from around the world quite useful in applying the
material covered in the chapters.' - Paul M. Pedersen, Indiana
UniversityWritten in an accessible and succinct style, the textbook
illustrates key themes with clear graphics and relevant real-world
examples. It discusses significant elements of marketing theory and
the latest practices to allow undergraduate and graduate students
to understand both traditional and more recent sports marketing
practices. Sports Marketing explores the latest sports marketing
business practices, helping marketers make effective management and
marketing investment decisions. This comprehensive textbook
discusses relevant marketing theory and related practices within
sports marketing. Each theme will: - Define key sports marketing
ingredients - Provide mini-case examples of various sports around
the world - Offer end-of-chapter questions and exercises designed
to affirm key topics and stimulate the reader's thinking, and -
Describe measures of the various sports marketing activities. This
textbook will prove an essential companion to students on
marketing, business and various sport courses at an undergraduate
and postgraduate level. Contents: Introduction 1. Sports Marketing
Value Chain: Roles and Interdependencies 2. The Sports Marketing
Context 3. Sports Histories and Sports Fans 4. Fans - Delivering
Value through Deep Relationships 5. Association Benefits of Sports
Marketing 6. Sports Marketing Measures 7. Sports Marketing Strategy
and Activation Planning 8. The Sports Marketing Fusion 9. Sports
Marketing Touchpoints and Customer Journeys 10. Sports Marketing -
Leadership and Organizations 11. Traditional Advertising 12. Social
and Digital Advertising 13. Sports Marketing Revenues 14.
Sponsorship and Event Management 15. Licensing and Merchandising
Index
General
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