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Sonic Boom - Napster, P2p and the Battle for the Future of Music (Paperback, New Ed)
Loot Price: R215
Discovery Miles 2 150
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Sonic Boom - Napster, P2p and the Battle for the Future of Music (Paperback, New Ed)
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Loot Price R215
Discovery Miles 2 150
Expected to ship within 12 - 17 working days
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The first book to tell the inside story of the battle for control
over the future of music and how technology is ripping up the
traditional rules of business. As the internet grew throughout the
1990s, software was developed, such as Liquid Audio and MP3, that
could deliver music anywhere and most importantly for free. Bands
were reaching fans without record company support; entrepreneurs
made money distributing digital music files without licensing
agreements; the music industry executives complained of piracy and
refused to embrace the Information Age. The story of the struggle
to define the future of the music industry is a parable of how
technology is completely changing the way we think and do business.
Internet companies such as Napster, invented in 1999 by the
nineteen-year-old Shawn Fanning, were rewriting the rules. Within
two years, the music industry was on the attack, Napster was shut
down by the courts and then bought by Bertelsmann. The on going
battle highlights some of the most crucial questions facing all
forms of commerce in the face of the internet: how does the
internet change the way we pay for things? How far will traditional
businesses go to protect their future? 'Sonic Boom' is immaculately
researched and peopled by the musicians, executives, entrepreneurs
and programmers behind one of the most vital questions concerning
the Information Age: who owns intellectual content on the web?
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