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Ideology and Modern Culture - Critical Social Theory in the Era of Mass Communication (Hardcover)
Loot Price: R3,735
Discovery Miles 37 350
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Ideology and Modern Culture - Critical Social Theory in the Era of Mass Communication (Hardcover)
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Total price: R3,755
Discovery Miles: 37 550
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In this major work, informed by materials from several disciplines
and theoretical orientations, the author develops a distinctive new
account of the theory of ideology and relates it to the analysis of
culture and mass communication in modern societies. In the two
centuries since is first appeared in France, the concept of
ideology has undergone many transformations. It has been twisted,
reformulated, recast, and finally filtered back into the everyday
language of social and political life. Although there is much that
is misleading and erroneous in the traditions of ideology, the
author shows that it still defines a terrain of analysis that
remains central to contemporary social sciences and continues to be
the site of lively theoretical debate. The key to his analysis is
what he terms the "mediazation" of the culture-the general process
by which the transmission of symbolic forms becomes increasingly
reliant on the technical and institutional apparatuses of the media
industries. Building on the work of Geertz and others, the author
asserts that symbolic forms are embedded in such structured social
contexts as power relations, forms of conflict, and inequalities in
the distribution of resources, and that any discussion of mass
communication must embrace its political as well as epistemological
content.
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