The health and fitness industry is huge, highly competitive, and
often confusing to navigate. This one-of-a-kind book helps you make
sense of the chaos, laying out a clear roadmap for career
success-for both established professionals and anyone just getting
started. With thousands of certifications, seminars, websites, and
gurus promising advice, it's difficult for even the best pros to
turn their passion for health and fitness into meaningful-and
measurable-success. Enter Change Maker. In this definitive career
guide, John Berardi-co-founder of Precision Nutrition, founder of
Change Maker Academy, and one of the most successful people in the
history of the health and fitness industry-shares his blueprint for
becoming the ultimate change maker, one with a powerful purpose, an
enthusiastic client base, and the ability to fund your own ideal
lifestyle. Whether you're new to the industry and looking for a
head-start, or you're already an expert but need a fresh approach,
consider this your go-to career guide. With six helpful steps, this
book covers the range of logistical, financial, psychological, and
practical issues that every health and fitness pro needs to know,
including how to: * Choose your specialty based on your unique
strengths * Identify what your clients really want and deliver it
every time * Build new relationships and become a next-level coach
* Get new clients, make more money, and manage a thriving business
* Nurture and protect your most precious asset, your reputation *
Create a life-long, growth-oriented continuing education plan If
you work as a trainer, nutritionist, functional medicine doctor,
group instructor, rehab specialist, or health coach-or you
eventually want to-this step-by-step guide will help you turn your
passion for health and fitness into work you find joy in, your
clients into raving fans, and your career into something powerful,
meaningful, and change-making.
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